Coaching
“Alyssa was an absolute joy to work with! She went above and beyond to help me perfect my piece.” -B.F., Los Angeles, CA; L.A. Times
Girl Gone Global® Communications Services
Review our packages to get started
PR and Media Coaching
PR COACHING PACKAGE
We’d start with a 60 minute GET PUBLISHED 1: 1 CALL to strategize with you to identify and create your brand’s message, your pitch and possible story angles. Alyssa will share secrets to getting published, customized for you or your business based on 15 years of experience editing, writing for and pitching to top-tier publications. We will create a step by step plan of action, schedule and a clear strategy. Then we will co-create:
- A customized one line pitch to get your message picked up by the media
- A customized one paragraph or one page press release pitch
- A plan on how to pitch the media
- Creation of client biography OR
- Creation of article to pitch to top-tier media OR
- Creation of query letter to pitch to top-tier media OR
- Listing of client in top news sources
- Creation of a Press Release
- Hot Listing in the exclusive 21K group for top-tier journalists and editors
- Creation of Hot Listing concise pitch
- “Guaranteed” Published article guidance and ghostwriting/ghostediting for particular publications
- Unified verbiage and brand message across the board
- Hand-selected contacts to pitch
- Website content copywriting
- Reads
- Research
- A 60-minute call every 2 weeks
- Additional e-mail support as needed
DIY PUBLIC RELATIONS
We’d start with an interview to strategize and identify and create your brand’s message, your pitch and possible story angles. Alyssa will share secrets to getting published, customized for you or your business based on 15 years of experience editing, writing for and pitching to top-tier publications. We will create a step by step plan of action, schedule and a clear strategy. Then we will co-create:
- A customized one line pitch to get your message picked up by the media OR
- A customized one paragraph or one page press release pitch OR
- A customized one page article pitch
- Suggestions contacts and locations your message belongs to for the media (online blogs, print magazines)
- A plan on how to pitch the media
- Edits and final approval for all of your pitches if needed
- Patented pitching template
- Hand selected warm media contacts
- Direct introductions if possible
- Access to the 21K Rolodex
- Hot listings in the Get Published Club
CUSTOMIZABLE MEDIA CONSULTING MONTHLY RETAINERS
- A customized one line pitch to get your message picked up by the media
- A customized one paragraph or one page press release pitch
- The contacts and locations your message belongs to for the media (online blogs, magazines)
- A plan on how to pitch the media
- 10 hand-picked warm contacts from the 21K Girl Gone Global Rolodex for your audience
- A plan on how to pitch yourself to each one
- Creation of client biography
- Creation of article(s) to pitch to top-tier media
- Creation of query letter to pitch to top-tier media
- Listing of client in top news sources
- Creation of a Press Release
- Hot Listing in the exclusive 21K group for top-tier journalists and editors
- Creation of Hot Listing concise pitch
- Elevator pitch of product or person in one sentence, one paragraph and one page
- “Guaranteed” Published article guidance and ghostwriting/ghostediting for particular publications
- Unified verbiage and brand message across the board
- Website content copywriting
- Reads
- Research
- A 60 minute call every 2 weeks
- Additional e-mail support as needed
Writing Coaching
ASK ME ANYTHING
Want to get published in top-tier media? Become a published writer? A travel writer? Write a book? Get your brand published in top-tier media? Alyssa will do a quick assessment of your writing, your plan, your business or your brand and provide insider industry information on how to reach your goals *based on 15 years of experience editing, writing for and pitching to top-tier publications and being a respected and highly-sought after mentor in media.
$300/hr
HOW TO BE A TRAVEL WRITER
It’s everyone’s dream job and Alyssa Pinsker, one of 15 top travel writers in the world named and interviewed in Roy Stevenson’s “Rock Star Travel Writers” can teach you how to do it. I can guide you on the step-by-step process of being published in top magazines. Former students have been published in Lonely Planet, Matador Network, and more. By my providing accountability, support, and expertise, you can achieve your wildest dreams of attending luxury press trips (and getting on the “list” for them) writing about them, and most importantly, publishing them for top magazines.
Writers of all levels will be given the opportunity to receive feedback on their work as well as placement suggestions from a professional writer and coach. Alyssa will give you the key to getting published in top magazines, the guidance to get there. This includes mentorship, coaching, editing, ghostwriting, warm contacts and introductions, networking tips, insider tips, and proofreading. We currently have a 100% success rate with students publishing their work in Lonely Planet, Matador Network, Atlas Obscura, and more.
Each month Alyssa will:
- Read client’s writing: blogs, publications, social media posts, etc.
- Provide free access to the Proven Pitch Perfect template
- Teach you how to use the pitch perfect query letter template
- Brainstorm outlets for story ideas (distribution list creation)
- Review story ideas
- Provide accountability coaching
- Provide deadlines and organizational tools
- Brainstorm, compose, edit, and review your query letters
- Give detailed feedback on query letters
- Provide edits from draft until final submission for stories and query letters
- Provide hand-selected suggestions from the 21K Girl Gone Global Rolodex for your audience (editors, publicists, and more)
- Provide strategy on how-to choose: influencing, blogging, or getting published in traditional publications
- Provide strategy, edits, and content ideas on influencer and/or blog content review and creation
- Provide insider industry information and tips
- Read your work: websites, blogs, publications, social media posts, etc.
- Edit your work: websites, blogs, publications, social media posts, queries and articles
- Review your influencer or blog content review and help you create content
- Help you create a bio and query letter template that is ready to use
- Teach you how to choose which publication to write for and which story to choose
- Teach you how to see what the publication wants and when
- Teach you who to pitch and how
- Create deadlines and organizational and accountability tools to help you stay on task
- Offer unlimited access within office hours to Alyssa for emergency questions
- Provide answers for all your burning questions
- Provide examples of winning pitches and resources to learn templates
- Provide industry resources deadlines, application, and information
- Provide feedback on query letters and unlimited edits
- Edit your draft until final submission for stories and query letters
- Provide leads to gig opportunities (editors seeking stories!) and where to find them with potential introductions
- Provide strategy on how-to choose influencing, blogging, or getting published in traditional publications
- Offer writing and press trip opportunities and connections
- Offer insider knowledge of opportunities, needs, protocol and formulas that work
- Work within your deadlines
This program ALSO includes 100% completely free access to: HOW TO GET ON THE LIST (How to get Destinations and Press Trips to pitch YOU!) 1:1 step by step guidance, guaranteed templates, and coaching
*Add on: $125 investment per warm, hand-selected contact
*Add on: $250 per hour for ghostwriting
*Add on: $500 per direct personal introduction or referral
Price: $1997
PITCH TO PUBLISH!: WRITING COACHING
Instant gratification takes too long. Writers of all levels will be given the opportunity to receive feedback on their work as well as placement suggestions from a professional writer and coach. Alyssa will give you the key to getting published in top magazines, the mentorship and support it takes to get there. This includes mentorship, coaching, editing, ghostwriting*, warm contacts and introductions*, networking tips, insider tips, and proofreading. Subject specialties include non-fiction, travel, food, essays, humor, and faith. We currently have a 100% success rate with students publishing their work in the New York Times, L.A. Times, Atlas Obscura, Lonely Planet, Matador Network, New York Times, and more. Each month we will:
- Read client’s output for blogs, publications, social media posts, etc.
- Brainstorm outlets for story ideas (distribution list creation)
- Review story ideas
- Accountability coaching
- Deadlines and organizational tools
- Brainstorm, compose, edit and review query letters
- Client will receive feedback on query letters
- Edits from draft until final submission for stories and query letters
- Hand-selected suggestions from the 21K Girl Gone Global Rolodex for your audience (editors, publicists, and more)
- Strategy on how-to choose: Influencing, blogging, or getting published in traditional publications
- Or influencer content review and creation
- Or blog review and creation
- Insider industry information and tips
$1997 per month, 6-month minimum
HOW TO GET ON THE LIST!
Reviewers are pitched daily by PR companies and businesses who want them to cover their product or destination. In order to write or post about it, you have to experience it. A press trip can have a value of up to $25,000 which entails flights, first-class meals, product samples, welcome gifts, and more. There is a method to this, which begins with getting on the radar of such PR companies. This is 1:1 coaching including guaranteed templates and step-by-step guidance.
$500
*Add on: Include 5 hand-selected suggestions from the 21K Girl Gone Global Rolodex:
Additional $500 (or $1000 total)
Book Writing Packages
FINALLY, WRITE YOUR BOOK
Now is the time to write your book and you can do this, with the support of a coach. Alyssa Pinsker (Rockstar Travel Writers, The Hope, Six-Word Memoirs) will help you create a plan of action including market competition/comparative titles, the feasibility analysis of the required components for book’s success, broad consulting advice, utilization of coach’s network and contacts for (Establishing )goals and best publishing method. Afterward, she helps you write your book from start to finish, from “shitty first draft” (to quote Anne Lamott) to ready for publication!
$300/hr
FINALLY WRITE YOUR BOOK! GHOSTWRITING PACKAGE: WRITE YOUR BOOK FROM START TO FINISH
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